On Tuesday, the company released iAd Gallery, a free app that, as the name implies, is a collection of iAds. While the impetus for the launch is unclear, it comes as Apple has had trouble selling iAds. Inclusion in the gallery app can be seen as a value-add for advertisers.
Apple introduced the iAd platform, which CEO Steve Jobs dubbed “mobile ads with emotion,†in April. Initially, iAds were only available to advertisers who planned to spend between $1 million and $10 million, but in February, Apple cut the starting price of iAds to $500,000, according to a report, which noted that fill rates — the portion of advertising inventory being used — fell earlier this year.
In another move designed to make iAds more popular, Apple opened iAd development to third parties with iAd Producer, a tool available on Apple’s Developer Page.
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