"Apple Store" will be updated May 22

• Many reports talk about Apple plans to:
• Revamp its Apple Store application for iOS devices alongside other planned upgrades to its online and brick-and-mortar retail operations.
• Full support for customizing build-to-order Macs identical to the range of options available through the Apple online store.
• Able to customize the full range of:

1. Processor
2. Memory
3. Hard drive

In addition, customers will be able to select add-ons such as AppleCare and printers just as is currently possible through the full online Apple store portals.


With this update, it seems clear that Apple has opted to move the mobile ordering experience into an app rather than deploying it as a mobile-formatted website.