It is also pinch-zoomable and illumination controlled. According to Aatama,The holographic display ,the idea stems from Apple`s patent lawsuits related to pico projection systems which lets you theoretically reflect whatever is shown on your device`s display on the wall.
According to CEO Pramod Modi Shatharam:
We at Aatma are massive fans of the iPhone and are eagerly awaiting the release of iPhone 5. Meanwhile, going by the buzz the iPhone 5 is generating, we felt it’s a good time to launch a concept such as this, and showcase our vision of key features of an iPhone 5 or subsequent models could have in the future.
Watch the video:
Via [Source]