The name of Steve Jobs was not just added on a variety of patents Apple, but the fruit of his profound contribution as Chief Executive. To say this was Bill Buxton, a researcher at the department of Microsoft Research , in identifying a figure of the former CEO example to follow. It would seem that, according to Buxton, its contribution is not only symbolic:
In my personal experience, I find the participation of Steve definitely credible.It would be stupid for Apple to enter any name of a patent, especially a high-profile person like Steve Jobs, if that person had not made a real contribution. Such a move would not only invalidate the patent, but threatened to undergo large company and brand damage if revealed. Apple is many things, stupidity is not one of them “
However Buxton also highlights another important aspect: to have a Senior Design Executive who can work at very high levels. Jobs in the case of an example falls on Jonathan Ive, the former CEO with whom he collaborated on more than 200 patents related to design, Ive left in charge of this aspect.
Steve Jobs should therefore be an example for other CEOs:
The Executive must know their own weaknesses and strengths so as to cover adequately all the areas needed. Should consider how he has managed the delegation of other aspects of the business while working with Jonathan and the design team. So emulate in dealing with aspects not covered in the area of personal competence, such as design.
In conclusion Buxton said: “Steve Jobs was not, and is not a designer. I also think that even he is considered such. She talked about the success of Apple in relation to the care of the customer experience. I think it’s a great way to think. So, despite not consider it a designer, I consider it one of the great editors I have ever known, or that I ever knew. And for this, he always had my respect “
