Do you like the scent of the new Apple product? If YESSSSSSSS, Melbourne based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlinn have teamed up with Air Aroma to create a unique fragrance that smells just like a new Apple product, specifically a MacBook Pro, being opened for the first time. How?

The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.

Any way, the fragrance will be used at the artists’ art show in Melbourne, where it will be diffused throughout the exhibit with a Air Aroma Aroslim diffuser. Sadly, it doesn’t sound like the scent will be going into mass production.

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