Today and in an unexpected move from Apple, the company has just pulled controversial “Bang With Friends” app from the App Store for, for those who haven’t heard about it, the app allows you to pick which of their Facebook friends they’d like to hook up with, and then notifies them when there’s a match, from its App Store this afternoon.

Until now we don’t know why Apple removed the app from the App Store, and for your info the app doesn’t contain any sexuality or adult things.

Co founder and CEO Colin Hodge broke the news to Gawker’s ValleyWag blog, saying that they are working with Apple to get the application, which now caters to more than 1 million users, back into the App Store as quick as possible.

Hodge, a computer software engineer, started Bang With Friends with Omri Mor back in February. The duo reportedly just locked up over $1 million in venture capital funding, and launched on both the iPhone and Android a little over a week ago.

Despite its vulgar premise, BWF has received a lot of attention for its method of anonymously matching up users. Some even think the double-blind formula—which only notifies users when there’s a match—will revolutionize social interaction.

Anyway, Apple has not responded to requests for comments yet on why it pulled the app, but it has been pretty active on that front lately. Earlier this month, it forced LINE to stop offering pay-for virtual gifts, and last month it pulled AppGratis.

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