Today is a big day for Instagram users. Just right now Facebook has just finished its media event and it introduced a new feature in Instagram, from now you will be able to upload and share video clips on the service. It’s unclear whether the video uploading capability will be available through the web interface.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

Instagram co-founder Kevin Systrom wrote in a blog post that posting a video also lets you select your favorite scene from what you’ve recorded as your cover image, a poster frame of sorts.

And if you’re on an iPhone 4S or iPhone 5, a Cinema feature will automatically stabilize a shaky video after you take it. To disable stabilization (it’s on by default), tap the shaky camera icon.

Keep in mind that video requires an iPhone 3GS device or newer running iOS 5.0 or later or an Android 4.1 or later smartphone.

You can easily share your video directly from the app, which is a shame. Another downer: you also can’t tag people in your Instagram videos. And no, you can’t embed Instagram videos in web pages either.


Instagram is available free from Apple’s App Store and Google’s Play store for Android.

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