The short ad begins with a poor, sad, white guy in a nice warm vest sitting on a mountainside in what I presume to be Iceland. He’s tapping and listening to an apple. Not an Apple, mind you, but an actual apple, as in the fruit.
After some confused facial gestures, the man is shown smiling and using a Samsung Galaxy S4 device.
That’s when it gets weird.
Once he starts using the Galaxy S4, the electronica music pumps up the volume, and a bunch of what look like cat-burglars in leather or rubber pants show up, complete with black sweaters, ski masks, and knit gloves. They all dance about, as does the now super cool white guy. It’s compelling and fun, and way more hip than that goofy Surface tablet commercial with all the kick-standing. Check it out.
Very strange video right ? Then the video ends when the man start to bite Apple… So what do you think ??
