Infinity Blade II Gained About 6 Million Players During App Store Giveaway

From about a week ago, Apple celebrate with its fifth birthday for the App Store, with just step from Apple, a lot of premium and popular apps have gone free like Where’s my water, Infinity Blade II, even Electronic Arts offers a lot of its premium apps for free.. Among the free games that people downloaded the most were the popular game Infinity Blade II…

So it’s hardly surprising it was a massive success. In just seven days, the sword-fighting action game had attracted 5.7 million new players, with 1.7 million of those getting the game on the first day the promotion went live.

That’s three times the number of downloads Infinity Blade II sees in a normal week, and it’s likely to provide the title with a big boost going forward. Although almost 6 million people just downloaded the title for free, there are plenty of in-game items that all those players can spend their cash on.

“While we normally notice an increase at times when we’ve done free promotions, we don’t think it’s significant, because the game is balanced in a way that does not require any IAP,” she wrote in an email to AllThingsD.

Mustard also revealed that the original Infinity Blade game saw a spike last week, with almost 2.5 times more downloads when compared to the week before. Even the game’s e-book, Infinity Blade: Awakening, which is priced at $2.99, saw sales increase by around 70%.