Sotheby’s held the auction for (RED) Mac Pro, with an aim to give the proceedings to the Global Fund that aims to combat malaria, tuberculosis and AIDS. The estimates for the auction were between $40,000 and $60,000, but the final bid surpassed all expectations, and previous record holder Apple 1 which was sold for $671,000.
Apart from this red Mac Pro, other items were also in the sales list such as the Rose Gold Apple Earpods; expected at $25,000 but sold for $461,000, The (RED) Desk; expected at $500,000 but sold for $1,685,000 and the custom Leica Digital Camera; expected at $750,000 but sold for $1,805,000.
The products together managed to raise $13 million in finds. The RED (Global Fund and Product) project is led by Bono, the U2 singer, and Apple has donated $65 million to the campaign since 2006.