From about three years ago, Apple introduced iPhone 4S which came with a new voice digital assistant which called Siri. A smart beautiful woman that will answer all your question and she is has a sense of humor. Today Microsoft has just unveiled its Siri competitor: “Cortana“. Named after a virtual character in the company’s popular Halo gaming franchise, the feature is powered by Bing and offers a mix of Google Now-ish and Siri-like characteristics.

Microsoft introduced Cortana at its Build Developer Conference in San Francisco. The assistant will ship alongside several other new features in the Windows Phone 8.1 update, expected to launch in the next few months…

You can talk to Cortana by triggered either by an assigned Live Tile on your Windows Phone home screen, or via your device’s built-in search button. From there, it works pretty much like any other digital assistant, capable of setting alarms, searching the web, finding nearby restaurants and other standard affair.

Cortana also has a few unique traits as well, such as contextual reminders that will remind you of something when you’re talking to a designated person, and the ability to add shows to your queue on Hulu Plus. Microsoft has provided an API for third-party apps to interface with—but to what degree, we don’t know yet.

Check out this introduction video for Cortana and Windows Phone 8.1:

Other 8.1 improvements include a new Action Center, similar to iOS 7′s Control and Notification Centers, a refreshed start screen and an updated Windows Phone Store. Skype has also been integrated in new ways this time around, and the WP keyboard has been revamped with support for ‘wordflow’ gesture-based typing.

According to Microsoft, the update will beolling out to Windows Phone users in the “next few months” and will start shipping on new devices later this month. On that front, 3 new Nokia Lumia phones were also unveiled today, including the Lumia 930 which features a 1080p display, a 2.2Ghz CPU, 2GB of RAM and a 20MP camera.

So what do you think ? Sounds cool, right ?

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