The latest detail comes from an email sent by Samsung’s vice president of sales, just two days after Steve Jobs passed away, and while the whole world, even competitors, were paying tributes to perhaps the greatest mastermind of our generation, the particular email showed just how ruthless the battle between Apple and Samsung has gotten.
Shortly after Jobs passed away in 2012, head of national sales for Samsung Telecommunications America Michael Pennington told company leadership in an email that Steve’s death was the best window for Samsung to attack the iPhone. This is the email shared by CNET:
“Unfortunately, Steve Job’s [sic] passing has led to a huge wave of press coverage of Apple’s and iPhone’s ‘superiority,’ all created by the ‘passionate, tireless, perfectionist…’ The point here is that there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ [sic] was such a visionary and perfectionist. What consumer wouldn’t feel great about purchasing a device developed by such a person.
“Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone. If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that.â€
He left the company later, along with four more high-ranking executives on the Samsung USA team in the last two months.
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