As you can see abo e, the Browse by Category card is now available in the featured section of both the desktop and iOS App Store. When you tap on the card, it provides cards for dozens of diverse categories like Books, Business, Catalogs, Education, Games etc. Here’s what Apple has to say about these categories:
To help you find apps that best fit your needs and interests, we’ve divided the App Store into dozens of diverse categories. Each one features carefully selected content updated continually by our editors.
It is certainly more touch-friendly than the traditional list view. However, discoverability have become an issue if Apple keeps moving the cards around. It also remains to be seen if it will be a permanent change or Apple is just experimenting with it.
