What was different about this campaign, though, was that the agency shot the entire thing on an iPhone 6 Plus. The campaign includes 5 videos (3 embedded below), that use the iPhone 6 Plus’ improved 240fps Slo Mo mode.
From the press release:
Truth NYC created a captivating holiday video campaign for luxury skincare brand Erno Laszlo using iPhone 6 Plus, the biggest advancement in iPhone history. “Holiday Wonders†draws viewers into beloved New York City holiday experiences from ice-skating at Rockefeller Plaza to shopping along Fifth Avenue.
“iPhone 6 Plus was instrumental in helping us achieve our creative vision for this project—and do it in a brilliantly fast and effective way,†said Kenan Aktulun, founder of Truth NYC. “It opened up possibilities by allowing us to explore the life and energy of the holiday season in New York, in a truly mobile way.â€
Here’s the videos: