T-Mobile’s Smartphone Equality gives everyone access to best deals, no credit check required

Getting a new smartphone on a postpaid plan usually always means that a credit check is involved, and often enough that means that many potential subscribers are hit with large up-front costs, or denial of service altogether.

While T-Mobile’s CEO, John Legere, has admitted that the Magenta Carrier was part of that problem, he has also confirmed that is no longer the case, thanks to the brand new “Smartphone Equality” initiative that has just been unveiled. Legere says that it’s “BS” that so many subscribers are left out in the wind when it comes to getting the smartphone they want, or the plan they want, just because a certain number looms over them.

“U.S. wireless carriers base their decisions about which customers get the best prices on third-party credit scores churned out by nameless, faceless bureaucracies − which in turn base those numbers on data scraped together from your distant past,” warns the Deutsche Telekom-owned firm.

The only requirement for the Smartphone Equality program is that you pay your wireless phone bill on time for twelve straight months.

If so, you’ll qualify for T-Mobile’s attractive pricing on every smartphone and tablet in its offering, including perks like no-interest zero down and, more importantly, no credit check.

Smartphone Equality will for sure lower the barrier for the more than 100 million American adults who don’t have a smartphone, as measured by Pew Research and the US Census Bureau, to get one.

Watch T-Mobile’s outspoken CEO John Legere laying it all out for you in his first video blog.