For the fourth consecutive year, Apple has topped Interbrand’s annual ranking of being the most valuable brand of the year. The Cupertino company’s brand value rose by 5 percent to $178.1 billion. Apple Once Again Ranked Most Valuable Brand Ahead of Google and Others.
The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:
â— The financial performance of the branded products and services
â— The role the brand plays in influencing customer choice
â— The strength the brand has to command a premium price or secure earnings for the company
It is commendable that Apple’s brand value has increased in the last year despite iPhone sales slowing down its new products like the MacBook and Apple Watch selling only in modest numbers, and its revenue declining.
The report from Interbrand praises Apple for increasing its ecosystem value by building products that are interoperable with each other. This interoperability makes it easier for users to quickly switch between various new Apple devices without any hassle.
Apple is the Alpha of Cohesiveness in full effect.
In Interbrand’s top growing brands of 2016 list though, Apple was nowhere to be found, with Facebook coming in at the top with a 48 percent in its brand value in a single year. Amazon ranked in second with its brand value rising by 33 percent.
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