Earlier today Apple posted new ads for the new App Store on its YouTube channel.

Since the App Store launched nine years ago, millions of apps have been downloaded billions of times. And we’ve used all that we’ve learned to redesign the App Store from the ground up. Inside are must-read stories, expert recommendations, carefully crafted lists, helpful how-tos, and new ways to find your next favorite app or game. This is the biggest thing to come to the App Store — since apps.

Welcome to the #newAppStore
Every day, the Today tab on the all-new App Store will feature must-read stories, helpful tips and tricks, carefully crafted lists, and an app and game of the day. 

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