As it turns out, Apple wasn’t especially pleased with this, and requested Brooke remove the video, which she did.
Unfortunately, it didn’t end there, as Apple has since fired her father for this breach.
While Brooke reasoned that many other bloggers had shown off the phone in countless videos, this isn’t really the issue at heart. Apple can’t set a precedent that it is fine for employees to show off pre-release devices, let alone have them filmed. Those devices also often contain confidential pieces of information that could easily be leaked through a haphazard video such as this.