Apple debuted the “Portrait Lighting” feature on the iPhone 8 lineup as well as the iPhone X last year. This feature is limited to two handsets right now, which makes it unique to Apple’s 2017 lineup of devices. A new video ad posted by the company, now gives us a brief history of how the feature came to be.

From Apple’s YouTube video:

Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.

Amazing right ?

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