Apple Works Out a New Strategy for India to Boost Dwindling iPhone Sales

The Indian smartphone market has turned out to be one of the biggest in the world, but Apple hardly has a presence in the country. While iPhone ads are plastered all over the country, iPhone sales account for less than 1 percent of the total smartphone shipments in the country. This is because India is a price sensitive market and Apple has done little to make inroads into the market.

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