Apple Is Helping Burberry Elevate Customers Shopping Experience with a Chat Tool

Apple has partnered with British based luxury fashion retailer Burberry to help enhance the customers shopping experience. The new service is called “R Message” and it lets sales executives directly text clients. The chat tool will let Burberry staff contact important customers and establish a communication channel. As of now the R Message app is invitation only and is rolling out for all Burberry Stores.

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