Apple is said to be working on a portable tracking device — AirTag – similar to the products offered by Tile. And Tile isn’t happy about it since the allegedly upcoming AirTag could take away Tile’s whole business. When Apple offers a product similar to the ones from Tile, people will prefer it, since it is from a bigger brand. And this does hurt Tile in a bad way, which is why Tile has decided to testify against Apple and its anti-competitive behavior in today’s hearing of the House Judiciary Committee’s antitrust subcommittee.
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