Data Suggests Most iOS 15 Users Turn off Personalized Ads; Search Ads Conversion Rates Remain Unaffected

With the iOS 15 update, Apple made a fundamental change. In the iPhone and iPad setup process, it added an option to turn off targeted advertising in native apps. In a presentation that the company shared with advertisers, Apple claims a majority of the people turned off the Personalized Ads toggle with minimal impact on […]