Yesterday, many sites reported that Apple is going to buy Waze to load its Maps app! Today, according to a secret source that’s not happening and never was.
“Neither Apple nor Waze has said anything solid about a deal at this point, so like many ‘news’ items that we’re hearing these days before CES and Macworld/iWorld, it’s simply a rumor.”
Another source confirms that Apple – Waze deal was in advanced negotiations but Waze wants $750 Millions and Apple is willing to pay $400 Millions + $100 Millions in incentives. Waze had less than $1M in revenues last year (primarily from ads). Negotiations may take awhile.”
Then, the sites said that the deal wasn’t happening but that doesn’t mean talks were never taking place.