However, the market share throughout Europe faced a decline, but the share did increase by 7.8 percent during the three month period of last year and 2013.
Kantar Worldpanel Comtech reports that US smartphone market share of the iPhone was 43.4 percent during the period of 3 months that ended in July. This was an increase over 35.6 percent compared to the same quarter of 2012, accounting for 7.8 percent increase. Android’s market share was 58.7 percent last year, and fell to 51.1 percent, marking a decrease of 7.6 percent dip.
The research firm also says that Apple saw an increase in Mexico, France and Great Britain. The France and UK account for two out of five European markets, while the rest were dominated by Android. Kantar also reveals together, Android and Apple stood for 94.5 percent of total smartphone sales.
Globally, Apple and Android continue to dominate sales, but there are interesting regional patterns emerging. Android is far stronger across the major European markets and China where it accounted for around 70% of smartphone sales during the past quarter.
However, both of them need to stay in touch with their key markets
“Apple and Android must focus on a balance between retaining existing customers and attracting featurephone owners to trade up if they want to continue their success over the next year,†said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.
Feature phone owners are going to be the key. Mentioning the success of Nokia Lumia 520, most of the upgrades to a smartphone came from a feature phone. Currently Android and Apple has 27 percent of the market, which means that Windows Phone is not comprising Apple or Android sales.
“The Lumia 520 is hitting a sweet spot, offering the price and quality that new smartphone buyers are looking forâ€
This is the first time Windows Phone has done well in Mexico, a major market, by grabbing 11.6 percent market share and holding no.2 spot.
