In the past few weeks, we’ve been hearing that Apple is working on its iTV concept that said to be released at the mid of 2014. Today Andrew Ambrosino, the guy behind many awesome concepts is here again with a new concept for what an iOS 7-inspired Apple TV interface could look like:

“I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept,” notes Ambrosino, “but unfortunately I just lack the skill for hardware.”

Siri might be my least favorite thing about the concept, but Ambrosino is probably on to something with the transparent overlay.

Apple clearly to rethink its current app icon layout because it’s cluttered and clunky. Unfortunately, Ambrosino doesn’t diverge far from it. His general aesthetic is a refreshing take that feels more at home with iOS 7.
What do you think ? 

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