Microsoft’s latest ad pokes fun at Siri by highlighting Cortana’s Context-Aware Reminders

Microsoft has launched a new TV ad, entitled “Happy Anniversary,” that demonstrates a side-by-side comparison of Siri and Cortana on the iPhone 5s and Lumia 635 respectively. The 30-second spot is centered upon how Cortana can perform contextually-aware tasks across a number of services, while Siri cannot. 
Continue reading →