The whole Cambridge Analytica scandal has put the focus on Facebook and how it values the data of its users. Apple’s CEO Tim Cook openly criticised Facebook and Mark Zuckerberg for the data breach and called for well-crafted regulations to prevent such things from happening in the future. Facebook’s CEO Mark Zuckerberg was quick to take a shot back at Apple and said that the whole argument of the company not caring about its customers and their data because they don’t pay for the service is “extremely glib”.

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