Microsoft hosted its keynote for its developers conference, BUILD 2019, today. The company decided to close things out...
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We first heard about Niantic’s next augmented reality game, which would be based on the Harry Potter franchise,...
Apple Hires Notable VR Leader, Arthur van Hoff
One of the most oft-rumored new products coming down the line from Apple is a pair of augmented...
Apple Patent Application Points to AR Headset That Works with iPhone
A new Apple patent hints at the company working on an AR headset that will work with the...
Apple Patent Application Details How AR Glasses Could Help Users Find Items, Showcase Points of Interest
Apple is (probably) working on Augmented Reality glasses. Whether or not we actually see them in the real...
Apple Names its First Head of Marketing for Augmented Reality
Apple has made Frank Casanova, a long-time senior director of iPhone partner marketing, its first head of marketing...
AR/VR Pioneer, HoloLens Co-Creator Avi Bar-Zeev Left Apple in January, Was Reportedly Working on AR Glasses
Apple sees augmented reality (AR) as the next major tentpole for the company, but what that looks like...
Disguised Apple Employees Met AR Suppliers at CES 2019
An AppleInsider report claims that over half a dozen Apple representatives met AR waveguide suppliers at CES 2019. The Consumer...
Apple May Use AR to Display Apple Maps on a Tabletop
Augmented reality is a major focal point for Apple in general, with ARKit being the stable groundwork from...
Bose ‘Frames’ Audio AR Sunglasses Can be Preordered for $199
Augmented reality is still a growing market, one that Apple sees a lot of potential in, and so...
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